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CERAVE REBRANDED
For my Senior Seminar project, I redesigned and rebranded the CeraVe skincare products. When establishing this rebrand, I placed emphasis on this company's existing credibility, while also understanding the need for new engaging packaging and marketing.
In addition to the rebrand, I decided to focus on the male skincare market. In my research, one man wanted to debunk the idea that skincare is only for women because "it's just skin." I decided to use this as the driving force behind my marketing campaign.
Prototype
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